Though NFTs are mostly being used by large corporations and luxury brands right now, some smaller D2C brands are moving into the space as well, and we expect to see that trend continue. And now, brands are starting to get in on the action, too.

They’ve been huge for the art world, gaming, and building online communities - like the celeb fave Bored Ape Yacht Club - and we even launched the Fabulous Flamingo Club here at Yotpo. NFT sales topped a whopping $24.9 billion in 2021, up from just $94.9 million just one year earlier. “When people tell me that they don’t like this or that about the NFT space, I say “then try to make it better,” because this space is early and the potential of NFTs is huge.As you may have noticed, NFTs are having a moment.

And a lot of people seem to be regurgitating exaggerated facts about their impact on the environment,” he said. “I think a lot of the NFT hate comes from people not fully understanding NFTs yet. In addition, the artist said 10% of royalties from the Murder Head Death Club will go toward reducing plastic pollution.Ĭarsola says a lot of the backlash surrounding NFTs is due to a fundamental lack of knowledge about the technology. Many fans of Liquid Death were upset about the NFTs, even though the canned water brand promised it would offset 110% of all emissions from the project. He also cited the brand’s anti-plastic, environmental ethos as another appealing factor.ĭespite Liquid Death’s efforts to appeal to consumers as an eco-friendly alternative to bottled water, the company received flak on social media when it first announced the Murder Head Death Club NFT collection. “I liked the idea of a product whose marketing not only made fun of itself but also made fun of corporations and advertising in general,” Carsola said. On his decision to work with Liquid Death, Carsola said CEO Mike Cessario’s vision for a company with funny, edgy marketing resonated with him. 'I recently gave him some new features drawn in my style and named him Mutant Mike.” Before and after Carsola’s redesign of his Mutant Ape NFT. “He has mushrooms and hotdogs growing from his body,' Carsola said of his ape. Sometimes people would come to the bar just to get me to draw a crazy-looking portrait of them or their friend,” he said.Ĭarsola’s favorite NFT is his Mutant Ape, an offshoot of the Bored Ape Yacht Club collection but with myriad biological mutations. “Even when I was a bartender in my 20’s, I’d draw people sitting at my bar on napkins in between serving drinks. The artist’s “grimey” style is visible in what he creates and collects. But then again, owning something on the blockchain makes so much more sense to me in a lot of cases,” Carsola said. “I had a realization recently that I’d rather own a piece of art as an NFT than have the physical piece on my wall, which is kind of crazy. NFTs are unique tokens that exist on a blockchain such as Ethereum and indicate ownership of an asset, such as digital art, a piece of music, or even virtual real estate.Ĭarsola told Decrypt that he first became interested in NFTs a year ago: “My cousin Kevin Oberbauer showed me what was happening with some generative projects and suddenly it all clicked with me-the utility of NFTs had unlimited potential.”

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